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Non-marketing contacts are not counted in your pricing tier. They are the contacts that you set into marketing campaigns. Marketing contacts are the contacts that you choose to be willing for.
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Though they offer a lot, it is crucial to find the platform that has the tools and features that are most important to you, your business needs, and your budget.įrequently Asked Questions What is the difference between contacts and marketing contacts? But since HubSpot’s features integrate across their platform, they offer a lot for the price. In that case, HubSpot may fall a little short. However, suppose you compare their email automation to a platform that is designed solely for email automation. The greatest thing that HubSpot offers is the all-in-one platform. With HubSpot reporting and analytics, users can identify their highest converting pages and can run A/B tests on every element of their page so that users can optimize their landing pages for maximum results. HubSpot has a built-in library of customizable templates, making it easy to create a landing page that matches your branding. With a landing page, you can control the content you want your customers and potential customers to see first and can create forms to capture leads and contact information. Landing pages are critical to a good marketing strategy. With this information, users can create targeted strategies, lists, and automated marketing campaigns, which can increase conversion because you can maximize your customer’s interaction history. With single contact profiles, you can have a chronological overview of specific customers interactions and touchpoints with the company like page visits, downloads, and email opens. You can plan and schedule posts for these social media sites right from your HubSpot dashboard which you can also manage from you mobile device.Īll-in-one contact intelligence gives users the ability to sees all the details pertaining to their leads. Facebook, Twitter, and LinkedIn are supported through the HubSpot platform. HubSpot users can attribute leads to different social media sources giving them greater business intelligence, helping them know when and where to market. With social media leading the way with marketing potential, HubSpot has social media tracking and contact capabilities. Whatever your vision is for your marketing campaign, HubSpot makes creating an automated workflow streamlined and intuitive for you and your business.
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HubSpot has a visual editor that makes it easy for users to create workflows ranging from simple sequences to complex multistep journeys. Marketing automation can be set up to be activated by predetermined actions, conditions, and triggers that send specific emails, newsletters, or advertisements to the right people at the right time. One of the most significant advantages of a platform like HubSpot is setting up automated marketing actions.